Synopsis
BigBasket has appointed Arpit Jaiswal, a former executive of Google India, as its new chief growth officer. Jaiswal brings 15 years of experience from Google, where he led growth and monetisation for Google Pay. Additionally, Keshav Kumar has been elevated to the role of chief product & technology officer.Listen to this article in summarized format
Jaiswal will lead growth across product, user acquisition, retention, and market expansion for the platform. He will also work with other divisions on customer engagement, drive monetisation and scale BigBasket’s presence in emerging markets.
“As the market evolves, the ability to drive sustainable, high-quality growth becomes critical. Arpit’s deep experience in scaling consumer platforms with a strong focus on efficiency and innovation will be instrumental as we continue to strengthen our market position,” said Hari Menon, founder & CEO, BigBasket.
Additionally, the platform has also elevated its head of engineering Keshav Kumar to the chief product & technology officer (CPTO) role. Kumar replaced Rakshit Daga, who left BigBasket in July last year to join WestBridge Capital as an operating advisor.
Kumar has been a part of the grocery delivery platform since 2022. Under this new role, he will be looking at product and technology operations and tech investments.
This development comes at a time when BigBasket is undergoing leadership change.
ET reported on April 3 that founders of Bigbasket are in the process of stepping back from their operating roles. Hari Menon and Vipul Parekh at BigBasket are in the final stages of moving out.
Founded in 2011, Bigbasket started as a scheduled delivery platform. After the quick commerce boom in India, Bigbasket entered the sector through BB Now.
BigBasket reported FY25 revenue of around Rs 9,900 crore, while losses widened to about Rs 2,000 crore as the company scaled its rapid delivery offering and expanded into adjacent categories.
